PENTAIR POOL WORK

I currently work at Pentair as a Content Marketing Specialist for pool heaters and lights. Below are samples of content marketing materials for one of Pentair's latest lighting innovations: the IntelliBrite Architectural Series Pool & Spa Lights. This light launched in August of 2023, and it was Pentair's most brilliant pool light in more than a decade. I led the content and creative development for this lighting launch, which included providing direction to graphic designers and creative agencies to produce literature documents, digital and print advertisements, and videos that were used for tradeshows, distributor showrooms, and social media campaigns. 

 

Pentair's senior leadership recognized the success of this lighting launch, which won the Build the Future Highest Impact Launch Award. ​